Cablevision Finds Success with Census-Level, Impression-Based Ads
Addressable advertising can yield huge new opportunities in TV with “impression-based selling,” says Kristin Dolan, Chief Operating Officer of Cablevision Systems Corporation, in this interview with...
View ArticleCablevision Is Becoming a Service-Oriented Company: COO Kristin Dolan
As cord-cutting continues to gain momentum and video-streaming options abound, Cablevision’s chief operating officer Kristin Dolan is trying to transform her company into a service-oriented business...
View ArticleCablevision Inks “Upfront” Agreement with WPP’s Modi for Addressable TV...
LONDON- Cablevision, a large U.S. regional cable and Internet provider, long a pioneer in offering addressable TV advertising, has made its first “upfront” deal with Modi Media, the advanced TV unit...
View ArticleCablevision’s Kristin Dolan: TV Addressability Helping Smaller Advertisers
FORT LAUDERDALE — New York cable TV company Cablevision‘s Total Audience has been making waves for allowing ad deals to benefit from super precision. But getting there hasn’t been a walk in the park....
View ArticleDynamic Ad Inventory Will Be Infinite: Cablevision’s Dolan
FORT LAUDERDALE — When many vendors think about the emerging technology “dynamic ad insertion” (DAI), they think about ads inserted, on the fly, in to live programming playing out through digital...
View ArticlePolitical Campaigns on the Cutting Edge of Advanced TV, Cablevision’s Ben Tatta
Political campaigns are at the forefront of combining linear and addressable television, with the latter’s frequent messaging changes bringing a whole new tempo to advertising on the medium. “It’s...
View ArticleNAB’s New Digital Group Must Fill Data Gaps: Cablevision’s Tatta
On the eve of a special digital-only meeting at the National Association of Broadcasters’ (NAB) Show in Las Vegas, one cable operator has urged it to solve TV’s data problem. The NAB is has tabled a...
View ArticleAltice, Xandr Will Collaborate On Addressable Ads, Haddad explains
SANTA BARBARA, CA – The new partnership between Altice USA and AT&T’s newly birthed Xandr represents the first realistic consolidation of national addressable television inventory, according to the...
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